Legal entrepreneurs have always played a vital role in Australia. Building innovation within business models or practice management software, to automation and AI, and once tested and fully realised locally, taking it to global markets.
We look at five entrepreneurs reshaping legal practice in Australia, and how they got their start. If you’re interested in legal innovation, technology or entrepreneurship, these stories may inspire you to tinker on your own projects or venture forth on your own.
Evan Wong, Checkbox
You could say Evan was a born entrepreneur. At 17, he founded his first company, Hero Education, which went on to impact thousands of people. “That’s when I fell in love with entrepreneurship,” Evan told the Asia Tech Podcast. He started Checkbox in 2016 with childhood friend James Han, after a corporate career that lasted the entirety of eight weeks – a KPMG internship.
Checkbox, like all great ventures, observed a clear problem, and set about solving it. The problem? While legal teams were eager to innovate, they were consistently held back by a lack of coding skills and the high cost of engaging internal IT departments, which often had other corporate priorities. Evan seized an opportunity to democratise software development. Instead of building a specific solution, he decided to build a platform that would allow the "knowledge and process experts" — the lawyers and paralegals themselves — to become citizen developers.
“We found ourselves building a no-code platform with a mission to empower anyone to build software,” Evan told Asia Law Portal.
The impact has been significant. According to reports, Checkbox helped Telstra’s legal team save over 10,000 lawyer hours annually through intake automation, while at Hitachi, approximately 83% of routine legal requests are now handled through the platform.
This year, Checkbox closed a $23 million Series A at a $100 million valuation. Evan’s nine-year journey from bootstrapped Aussie startup to a platform trusted by over 100 enterprise organisations – including SAP, PepsiCo, Telstra, and Woolworths – reflects the high-water mark of what can happen when the right problem meets the right founder in Australia.
Daniel Lord-Doyle & Rowan McNamee, Mary Technology
Daniel Lord-Doyle is the dream union of startup skills: he can build, and he can sell. With over nine years in the startup ecosystem, his background includes leadership roles in sales and marketing, as well as a decade of experience as a software engineer. However, it was cofounder Rowan McNamee, then a junior lawyer, who encouraged Daniel to tackle ‘fact chaos’ – the laborious and risky manual process of sifting through thousands of disorganised documents in litigation to build a coherent case narrative.
Thus, Mary Technology was born, with two more cofounders in tow. Inspired by McNamee’s aunt, Mary McNamee, a Melbourne barrister renowned for being “ruthlessly efficient”, Mary Technology created a new category of software dubbed a “Fact Management System.”
What Mary does is deceptively simple: take the chaos of thousands of disorganised documents and transforms them into a clean, searchable, and verified record of facts, with each one traced back to its source. This means lawyers can spot gaps, inconsistencies, and missed details in minutes. Firms using the platform report time savings of between 50% and 90%.
“If you are working with a colleague and you update or delete a fact, you really want to understand that that’s happened,” Lord-Doyle told LawNext.com. “When you come to a conclusion and produce a work product, you’re going to want to know which facts have actually been relied on here.”
Mary Technology reports use by over 2000 lawyers, including major firms like Maurice Blackburn and Shine Lawyers. Fresh from a $7 million seed round, they have set their sights on the US market, opening a San Francisco office and announcing a self-service platform for smaller firms.
Roy Kim, Atto
Roy Kim struck a path destined to inspire many frustrated lawyers. As a practising lawyer and co-founder of Baystone Legal, he was confronted by how many hours were lost to manual, repetitive tasks. Unable to find a tool that met his specific needs for complex, rule-based workflows, he decided to build one for himself.
Atto is the kind of technology made possible by AI, thoughtfully deployed. Founded on a philosophy of ‘Automation first, AI second’, Atto prioritises ‘deterministic automation’ followed by AI, and built for the firm.
“I founded Atto because the solution I was looking for wasn't there for our lawyers - helping lawyers with all the repetitive tasks by automating them, creating rule-based workflows, saving a few minutes per task per matter here and there,” explained Roy Kim.
Having launched at the Legal Innovation & Tech Fest earlier this year, Atto is one of the youngest ventures to grace this list. Still, Roy's practitioner-built perspective on a long-suffered problem may be exactly what the market has been waiting for.
Christian Beck, ATI Group
From one of the youngest ventures to a practice management pioneer, Christian Beck is proof that the most consequential companies are rarely built by the most obvious founders. He had no formal training in software engineering or business management. His academic career, by his own admission, was uninspiring. He worked as a mechanical technician. And then, over thirty years ago, he stepped into his father's small conveyancing firm in Parramatta. An employee tasked with maintaining the rudimentary software built to run the practice had just walked out. With only a few hours of formal programming tuition, he became a self-taught developer, spending the next twelve years as a one-man band, driving across regional New South Wales, visiting law firms, listening to lawyers, and building what would become LEAP Legal Software.
“We found that the concept of the legal software was quite different to everyone else, who offered a more accounting orientation,” Christian told Northside Living News. “Ours was more a productivity orientation – getting the work done (and we built in) InfoTrack, where it integrated all the online information that lawyers need. And that formula was enough to somewhat conquer Australia and the UK.”
Since then, it's grown to a broader ATI Group ecosystem that includes InfoTrack, Smokeball and LawConnect and reportedly serves over 71,000 users globally.
Lachlan McKnight, LegalVision
Lachlan McKnight is what happens when finance, law, and a global outlook collide. After an MBA from INSEAD, he built a career most lawyers would envy — banking and finance roles at top-tier firms like Freshfields Bruckhaus Deringer and Norton Rose, plus a stint as an investment banker at Barclays Capital. Across London, Paris, and Hong Kong, he developed a sharp view of professional services and an even sharper sense of what frustrated their clients. He founded LegalVision in 2012, though its first incarnation looked nothing like today's firm: it began life as an online marketplace for legal documents.
The pivot came when McKnight realised clients didn't just want legal documents. What they really sought was guidance, and a relationship they could trust. However, the fear of "bill shock" was scaring businesses away from advice, letting small problems fester into costly disputes. So he tore up the marketplace and rebuilt LegalVision from scratch: a full-service commercial law firm built on a subscription membership, lifted straight from the Software-as-a-Service playbook.
What LegalVision does is deceptively simple. For a fixed monthly fee, businesses get unlimited legal consultations and a wide range of "business-as-usual" legal work. Abolishing the billable hour in favour of delivering cost certainty for clients was a critical pivot. It allowed LegalVision to act as a scalable, external in-house team for firms that could never afford one of their own.
The operating model is just as innovative as the pricing. LegalVision runs an integrated team of lawyers, software engineers, and product managers who build proprietary technology like its client portal, "Prism." McKnight is candid about the trade-offs — the model demands real scale to turn a profit, and the transition from fixed fees to subscription brought a temporary revenue dip he calls the "fish curve." But by treating a law firm as a scalable business rather than a loose collection of practices, LegalVision has become a dominant force in the SME legal market across Australia, New Zealand, and the United Kingdom.
"There's an opportunity there to build a long-term billion-dollar revenue business in this space, in tech-enabled legal services focused on the SME market. I’m very convinced of that," he told Rally Legal.
From Parramatta to San Francisco, these five founders took very different paths, but were driven by the same conviction: that legal practice could be better. If their stories prove anything, it's that the next great legal venture might just start with your own frustration.