Grow Your Profile and Practice: Marketing Foundations for Lawyers
Course ID CS190304_WEP1
Savvy practitioners realise the value of marketing and are using it effectively to generate new business, differentiate their firm and be positioned as thought leaders and trusted advisors.
In this workshop, you will learn the marketing skills that you need to run a profitable law firm. Explore best practices to promote your legal services, grow your client base through the power of referrals, and develop networking skills to help you expand your reach to gain a competitive edge.
The objective of this workshop is for you to take away insider marketing tips and tricks to apply immediately to your practice.
Your workshop facilitator
Shelley Dunstone, Founder and Principal of Legal Circles, and Adjunct Lecturer at The College of Law.
50% discount for New Lawyers
New Lawyers in their first five years of practice are eligible for a 50% discount off the full price of this program. This discount cannot be claimed in conjunction with any other discounts, including the alumni/Law Society member discount. Please quote NEWLAWYER at the checkout.
Full Price $300.00
Alumni/Member Price $270.00
21 March 2019
21 March 2019
9.00am - 12.30pm
19 Grenfell Street
Adelaide SA 5000
About This Course
In this workshop, you will learn:
- The five main forms of marketing, and the benefits of each
- How to position yourself as an expert in your chosen field and promote your expertise
- The principles of ‘thought leadership’ to build your profile as a lawyer
- Strategies to build your professional network
- The power of referrals and how they can work for you
This workshop is ideal for all lawyers in private practice, and lawyers returning or transitioning to private practice. This course complies with the mandatory requirements of Practice Management or Business Skills, and Professional Skills.
Founder and Principal of Legal Circles, and Adjunct Lecturer at The College of Law.
Shelley is the founder and Principal of Legal Circles, a consulting practice that helps lawyers to achieve their business and career aspirations. She helps lawyers to design their careers and to attract more of the work they want to do, from clients they want to work with.
Shelley was admitted as a lawyer in 1981 and practised in a wide range of legal fields before specialising in commercial litigation. She was the first female partner ever to be appointed in her law firm. She also holds qualifications in Marketing and Applied Finance.
Shelley has written for law firm management books and journals, and has presented to lawyer audiences around Australia and internationally. She is an Adjunct Lecturer with the College of Law.