How to master online networking and digital marketing: Twilight Seminar Highlights

September 12th, 2016 by
ipad_social_media

Pushing past the acronyms and buzzwords that often dominate digital marketing – SEO, SEM, UX, LinkedIn optimisation and landing pages – to find useful insights can be a challenge. The digital equivalent of drinks and a handshake is fraught with a very different set of difficulties – pesky push notifications from mystery connections on Linkedin rather than loose lips and conflicting politics over too many drinks. However, the concern for both in-person and online marketing remains the same: will this initiative convert into a new client, new job, or new opportunity?


Marco Piazza discusses using social media to teach law at 50th LAWASIA Conference

September 6th, 2016 by
LAWASIA

In August 2016, the LAWASIA Conference celebrated its 50th Jubilee in Colombo, Sri Lanka. In attendance was the College of Law’s senior lecturer Marco Piazza and Dr John McGill, Director of Practitioner Education. Insights spoke to Piazza regarding his presentation, which reflected on the use of social media in teaching, as well as the conference itself.


3 Ways to make the most of LinkedIn

July 12th, 2016 by
LinkedIn

With over 433 million users across 200 countries, LinkedIn is increasingly essential to professional networking, job hunting and business development. However, unlike other social networks, the average LinkedIn user is over 30 and earning more than $70,000 a year – in short, high net worth, time-poor individuals without the leisure to explore or learn the features of a digital professional networking platform. With this in mind, Insights spoke to Chris Jones, Customer Success Manager at LinkedIn, on the top three ways to make the most of LinkedIn – beyond well-known advice, such as include a good, professional profile photo, as photos make you fourteen more times likely to be found on LinkedIn.


Fate of Digital Assets: What happens to your digital self when you die?

April 19th, 2016 by
Digital Assets

We live the vast part of our lives online and via digital devices. Banking, shopping, socialising, working – all are enabled by cloud storage accounts, smart phone apps, laptops and desktops, and secure websites, many of which are password-encrypted.

While it’s common knowledge one should prepare a will for one’s physical assets, what do you do with your less tangible digital assets – like Facebook logins, PayPal passwords, or Google Drive access?

To explore this issue, Insights spoke with Natalie Darcy, Adjunct Lecturer at the College of Law.


How Not to Sabotage Your LinkedIn Profile

September 3rd, 2015 by
LinkedIn

Nowadays, we’re all on social media. We’re on Facebook for our friends, we’re on Twitter because we have too much to say, and we have Instagram to keep a visual record of our social lives. Not to be forgotten is LinkedIn, the social media key to our careers. LinkedIn is fast becoming the world’s one stop shop for new talent and new business opportunities, so it’s more important than ever to steer clear of mistakes commonly made on social media.


Getting LinkedIn To Your Dream Career

May 11th, 2015 by
LinkedIn

The importance of online networking has never been more apparent. While sites such as SEEK and MyCareer continue to play an integral role in any job hunt, professional social media site LinkedIn is increasing in relevance with each passing day. With LinkedIn you can reach 200 countries and territories, in 20 languages used by over 350 million users, 40% of who are checking it daily. Furthermore, since 48% of recruiters are now posting jobs exclusively on LinkedIn, every day spent without a LinkedIn profile is a missed opportunity. To ensure you don’t miss out, Insights has prepared a list to help you get the most from your LinkedIn profile.


Laugh Out Lawed – Social Media and the Rise of Legal Humour

November 4th, 2014 by
Legal Humour

When it comes to lawyers and comedy, many wouldn’t go any further than your standard lawyer jokes or classics such as Legally Blonde and Intolerable Cruelty. But it almost goes without saying that legal humour for the masses is often a little crueller than kind, a little more blonde than legal, and sometimes just another excuse to put George Clooney’s twinkly peepers on camera.



Five minutes with Wenee Yap

January 29th, 2014 by
social media 1

Wenee Yap is the founder of the Survive Law website, co-founder of The Ducky Mafia (www.theduckymafia.com) and author of Social Media Marketing and Law: Fans, Followers and Online Infamy (2013). Wenee will be presenting for The College of Law in a seminar, Social Media – Legal Issues in Social Media and the Importance of having a Social Media Policy, on 3 February 2014.